The Archies are a virtual garage band founded by Archie Andrews, Reggie Mantle, and Jughead Jones, a group of adolescent fictional characters of the Archie universe, in the context of the animated TV series, The Archie Show.
The fictional band's music was recorded by session musicians featuring Ron Dante on vocals and released as a series of singles and albums. Their most successful song, "Sugar, Sugar", became one of the biggest hits of the bubblegum pop genre which flourished from 1968 to 1972.
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http://en.wikipedia.org/wiki/The_Archies
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